Offline e-commerce

We created a way for people to rent products from a physical location up to 12 times faster than traditional financing.

Background

Grover presents itself as a fully online tech rental experience. Let's translate this experience to a real world store.

Deliverables

Create an interface to help real-world users easily rent tech from a physical store using the existing checkout solution.

Output

A renting experience that takes 5 to 10 minutes to complete where alternatives take up to an hour.

Team

1 product manager
1 designer
5 engineers

Grover's offline checkout landing page

Existing architecture and requirements

Starting from the existing checkout flow

Grover already had an existing checkout flow. Let's take this successful flow, and make it physical.

Overview of the current checkout flow at Grover

Creating the architecture

Where does the new experience start and end?

Visualizing the experience help ensure alignment between stakeholders and preparing for every user path.

In this instance, you can see we had to plan for a section of the experience to be completed by store employees.

Text: Grover Now A physical presence for e-commerce

Competitors

How do others bring live users to their online experience?

In e-commerce, you're rarely the first to have a fully original idea. Plus, people are likely spending more time experiencing other retailers and will look for familiarity. In this case, some of our problematic could be solved by looking at competitors.

For example, using QR codes to bridge the gap between the digital and the physical.

Overview of the current checkout flow at Grover

Mock-ups

Time to see what it looks like

A few mock-ups later, and you can have a discussion with stakeholders, try your hand at some guerilla testing, and discuss with potential users.

Text: Grover Now A physical presence for e-commerce

Expert interviews

When you quickly need insights

Sometimes, you don't have the time to conduct proper user interviews, but feedback from experts can be very useful.

That taught us some lessons, and made us realize that even our mock-ups were considerably faster than regular in-store financing.

Overview of the current checkout flow at Grover

Final designs

It all comes together

An experience that brings Grover to the offline world, beats financing in terms of checkout speed, and helps users get access to most of the tech they can find in our partner stores.

How does it work?

Users access the platform using a physical QR code. From there, they scan the barcode of the product they want. A few details later, a check from an employee, and they can walk out the door in 5 to 10 minutes.

Text: Grover Now A physical presence for e-commerce
Grover's offline checkout landing page
Grover's offline checkout example of scanning a bar code
Grover's offline checkout reduced product description page
Grover's offline checkout bar code to share with store employee